The Relationship between Education and Income

I TheRelationship between Educion and Income The basic aim of this study is to analyze the link between instruction and income degree. For this ground primary information of marketing staff of Engro Corporation was gathered. This research included 40 functionaries of Engro Corporation. We gave study paper or questionnaire to all of them and besides informed them the ground behind this study so they give right replies. Introduction Education is the chief pillar for any country’s economic sustainability. Education ever play a major function in promotion of any state. Education plays a cardinal function in heightening human values of any state. In many parts of the universe, instruction is good known as built-in portion of human rights. Now instruction is considered more of import than of all time because the universe is going a planetary small town so more and more competition is out at that place. Technology and new innovations are distributing by each passing twenty-four hours. Therefore to get by with this challenge of progress tech epoch states need to bring forth more and more educated and gifted population. As a consequence, poorness and favoritism eliminates itself. For all underdeveloped states it’s of import to transport out all possible attempts to educate their people. Resulting in better homo life criterions, better economic growing and more and more productiveness in all economic sectors. Pakistan as a developing state, it’s in country’s favour to increase literacy rate which automatically decrease poorness ratio in state and addition and prolong societal well-being. With each passing twenty-four hours, demand of skilled and educated workers is increasing in all parts of the universe. This demand proves that both instruction and income are built-in portion of each other. More educated people in state consequences more ratio of income per capita. As literacy rate in Pakistan is really low as comparison to SAARC states. In past few old ages Pakistan authorities seeking to diminish this illiteracy spread. To accomplish this end Government of Pakistan is increasing figure of schools and enrolling good experienced and skilled instructors in all states of Pakistan. More over authorities chief accent is on primary instruction, as primary instruction is the anchor of instruction construction. Due to all these attempts by the authorities, in recent old ages encouraging consequences are popped up. But still there is long long manner to travel. Besides one instruction system is the demand of clip so that every pupil get equal chance to acquire same criterion of instruction so there is no favoritism and stumbling among rich and hapless. Some other factors besides leave immense impact on degree of income. Training and experience despite of the instruction are besides really of import portion to increase or keep degree of income. The degree of demand that exists for the type of labour you are skilled/trained/educated to supply. How long you have been making that peculiar occupation, senior status societal networking and dependability are besides really of import portion. This study is based upon following aims:To detect the verifiable nexus between instruction and income degree.To detect link between the variables itself.To detect short tally relationship between variables.To detect the possibility of causality effects between the variables in Pakistan.Population The population is infinite for this research and all the marketing staff of Engro corporation of Pakistan is included in the population. Target population The population which is traveling to be studied here are the selling employees of Engro corporation of Pakistan Appropriate sampling Techniques A ) Simple Random Sampling The appropriate ground to utilize the simple random trying that, it allows each point in the population to be included in the sample with equal chance of being selected. B ) Stratified trying It is appropriate as the selling staff of Engro corporation of Pakistan can be divided into different groups on the footing of their appellation, inducements and some other similarities. After doing these groups any component from any group can be selected in the sample. C )Convenience Sampling As no planning is required for this sampling and the research worker can choose any sample which is most convenient for him or her so this sampling technique can besides be used. Adopted Sampling Technique Convenience sampling is adopted for this research The restriction involved in this sampling is that, any sort of biasness could go on during trying. For illustration, convenience sample can take to the under-representation or over-representation of peculiar groups within the sample. Sample Size for Current Study 40 selling forces are selected as a sample for this research Nature of Datas The nature of informations for this research is primary. Data aggregation tools/Sources As the nature of informations is primary for research so:The questionnaire was used for the aggregation of informations and it is given bellowGenderMale ( B ) Female2 ) What is your instruction degree? ( a ) Matriculation ( B ) Bachelors or below ( degree Celsius ) Maestro or above 3 ) What is your per month income? ( a ) Below 20,000 ( B ) 20,000 to 40,000 ( degree Celsius ) Above 40,000 2 ) The inquiries for this research are self created and these are selected for the questionnaire because they are relevant to our research. 3 ) Numerical graduated table is used for the above questionnaire because it is largely used for ordinal informations or where there is some interval in the information. Data disposal Procedure As the information under our consideration is primary so:The questionnaire were delivered to the respondents by manus.We told the respondents about our research intent so they were ready to give serious response.By manus the questionnaires were collected back from the respondentsSoftware for Data Analysis SPSS is used for the analysis for the information in this research. Calciferolata AnalysisDescriptive StatisticssNitrogenMeanStd. Deviationinstruction401.6250.74032income degree402.0000.78446Valid N ( list wise )40income degreeFrequencyPercentageValid PercentageAccumulative Percentagebelow 200001230.030.030.020000 to 400001640.040.070.0above 400001230.030.0100.0Entire40100.0100.0The information shows In the sample of 40 selling forces ofEngrOCorporation of Pakistanthere are 12 employees whose income is below the 20000 and 16 employees holding income in between 20000 to 40000 and there are merely 12 employees who are holding the income above 40000.EducationFrequencyPercentageValid PercentageAccumulative Percentagematriculation2152.552.552.5unmarried mans or below1332.532.585.0Masterss or above615.015.0100.0Entire40100.0100.0The information shows In the sample of 40 selling forces ofEngrOCorporation of Pakistanthere are 21 employees holding matriculation grade and 13 are unmarried mans and merely 6 holding the maestro grades.genderFrequency%Valid %Accu mulative %male3382.582.582.5female717.517.5100.0Entire40100.0100.0The information shows In the sample of 40 selling forces ofEngro Corporation of Pakistanthere are 33 employees are male and merely 7 are females. Education degree ( Variable ) N=40 Mean=1.6250 Standard Deviation=0.74032 Income degree ( Variable ) N=40 Mean=2 Standard Deviation=0.78446 . SecondtatisticalHypothesiss The best manner to find whether a statistical hypothesis is true would be to see the whole population. Since that is frequently impractical, research workers use a random sample from the population. There are two types of statistical hypotheses.Null hypothesis. The void hypothesis, denoted by H0, is normally the hypothesis that sample observations result strictly from opportunity.Alternate hypothesis. The alternate hypothesis, denoted by H1or Ha, is the hypothesis that sample observations are influenced by some non-random cause.Study HypothesisThe hypothesis for this research is( H1 ) Income degree is dependent of instruction.( Ho ) Income degree is independent of instructionAppropriate AnalysisIn our research we are seeking to happen out the independency of income degree with regard to the instruction so the trial of independency ( Chi-square ) will be used for the analysis of the above said subject.Chi-Square Trial EducationObserved NExpected NResidualMatriculation2113.37.7unmarried mans or below1313.3-.3Masterss or above613.3-7.3Entire40Chi Square trial give us the undermentioned tabular arraies in it the Observed Frequency of matriculation employees are 21 and Expected Frequencies 13.3 the remainders are 7 and 13 ascertained frequences of unmarried mans and remainders are -3 and in Masterss 1303 are observed and -7.3 remainders mean the informations are non explicating them.Income degreeObserved NExpected NResidualbelow 200001213.3-1.320000 to 400001613.32.7above 400001213.3-1.3Entire40Trial Statisticssinstructionincome degreeChi-Square8.450a.800aDf22Asymp. Sig..015.670a. 0 cells ( .0 % ) have expected frequences less than 5. The lower limit expected cell frequence is 13.3.The Chi Square expression is X2 = ( O – Tocopherol ) 2/E where O is the Ascertained Frequency. Tocopherol is the Expected Frequency in the corresponding class is  ­sum of df is the â€Å" grade of freedom † ( n-1 ) X2 is Chi Square. As the value of chi-square for instruction is greater than 0.5 so it is concluded that the income degree is dependent of instruction so void hypothesis is rejected for this research†¦ Hydrogenistogram A histogram is a graphical representation of the data..the informations should be quantitative veriables. It is foremost introduced by Karl Pearson. The figure shows the information is usually distributed and histogram is symmetric or normal. In the instance of Education the figure shows the histogram is right skewed and more educated employees holding more income and less educated employees holding low income. Calciferoliscussion andConclusion We get a Equation as Simple Equation: More Education = More Income The findings indicate that instruction factors play a important function in doing income.there is direct relation ship between income and instruction as the income addition instruction besides addition. Besides suggest that giving more to instruction is to cut down the degree of income inequality within a country..As state can construct a strong foundation for economic success by puting in instruction. States can increase the strength of their economic systems and their ability to turn and derive high-wage employers by puting in instruction and bettering figure of knowing employees. Investing in instruction is besides best for province s in the long tally, since workers with higher incomes make portion more through revenue enhancements over the class of their life-times. So in Pakistan there is demand to increase Govt budget for instruction so everyone can acquire instruction.As largely people have low income either by ain ego or parents so they don’t continue their surveies so literacy rate is up and frailty versa income degree low.in our state as instruction disbursals is really high a adult male holding low income cann ot continue the ducation and cant participate in growing of economic system of their state. Calciferolirections for future Research 1.Future research should see some other veriables like accomplishments, experience, competency, diligence, fortune, 2.It should be addressed to increase the apprehension. 3.This survey was merely on corporate sector of Pakistan, but it should be conducted in other sectorsof state. 4.In this stresearch information was primary holding few variables ; if this restriction can be increase in the hereafter so consequences will be moreaccurate. 5. Future research should be done into different Sectors so as to detect the consequence of income on instruction at international degree.

A Research Study of Teenage Pregnancy Through the Years

Pregnancy often occurs in young women between the ages of 13 and 19. In 1939, a case where a 5-year-old child, Lina Medina, was recorded as being the mother as the youngest child in history was recorded. The data gathered to support the above topics includes qualitative and quantitative information. A qualitative way is to understand phenomena, answer questions, and explore problems. These data are from neighboring countries and developing countries, including information from schools and hospitals. For decades, the idea of ​​teens pregnancy has influenced the policy. The study cited by Zachry (2005) found that teenage pregnancy records are called epidemic or uncontrollable by the media when the birthrate of the population was actually the lowest in decades . Zachary is a study conducted by Luker in 1996 and reveals that the relationship between teenage pregnancy, poverty education and poverty is a strong belief in the United States. Formulation of policy Factors that c ause teen pregnancy around Capricorn in Limpopo Province Teen pregnancy refers to pregnancy of women under 19 years of age. It is common among young people who are disadvantaged and young people with low expectations for education and employment markets. Since young people may be afraid to look for such information, they may lack knowledge to master traditional preventive methods. The aim of the research was to determine the factors that led to teenage pregnancy in the village of Capri province in Limpopo province. Teen pregnancies are defined as unwanted pregnancies during puberty. According to an American obstetrician and gynecologist, about 750,000 people are pregnant between the ages of 15 and 19, but many teenagers do not think they will get pregnant if they do sexual activity. During adolescence, adolescents often feel pressured to interact with friends and make friends with their colleagues. Often, these teenagers have allowed them to influence their decision to love their fr iends, even if they do not fully understand the behavior-related effects. Adolescent sexuality is a way to show calm and maturity, but in some cases, the final result is unexpected teenage pregnancy. The Caesar Family Foundation reports that more than 29% of pregnant adolescents feel pressured to have sex, and 33% of teenagers say that sex is not ready . To refuse

The importance of event evaluation for event managers and the process Essay

The importance of event evaluation for event managers and the process of event evaluation - Essay Example It is like a way of assessing the goals and objectives that we had set before. We undertake event evaluation at the end of an event in order to understand if we have achieved what we wanted. Evaluation of an even can also be used as a strategic planning tool that can help us to understanding the correct method or the correct procedure that we should use in order to achieve the desired goals and objectives. It is a fundamental process that helps us to discern the viability and sustainable of an event by assessing the best process that can be used to take us where we want to be. The evaluation of an event should take a holistic approach. In this regard, it should not be leaned on one side alone but it should be aimed at looking at all corners of the event. Evaluating an event as a whole is important as it helps us to understand it in all its dimensions. If an evaluation is carried on one side alone, there may be a probability of constrain from other areas that were not evaluated before which may be a possible failure of the event. By taking a holistic approach we mean that we have to focus on all areas. Most evaluation of an event tends to lean on the economic viability of an event and gives little attention to the areas of the event. Therefore we have to consider dimensions like the social aspect of he event, the environment aspect of the event, if it is a business event we have to asses the business leveraging, and also we have to evaluate the branding of the event and the impact that it has created. It is also very important to evaluate an event regularly in the sense that it has to be consistent throughout the whole process of its implementation. This means that we have to evaluate an event right from the start of the event, when it is being implemented and after it is implemented. There must also be a common base under which an event will be evaluation on. In

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Comparative Criminology - Prostitution in China and the USA - Essay Example The interpretavist approach is sceptical of universal interpretations and brings the variations as a result of cultures to surface. Interpretavist approach is based on orientalism whereby, they focus more on bringing out the differences. On the other hand, positivism is based on Occidentalism that denies differences and aims on establishing generalizations and similarities. (Maguire et.al, 2007 & Cain, 2000, 239-260) Therefore, the aforementioned approaches to the subject have been deemed very useful in further elaborating it; however, using an example to demonstrate the subject will provide empirical evidences and knowledge regarding the subject. Therefore, in order to shed greater light on the matter, the following substance of the prose will examine the exact nature; similarities and differences between the criminal behaviour as a result of cultural and epidemiological variations. (Cain, 2000, 239-260) II. Prostitution in China and the United States of America Prostitution is the act of providing sexual services in return for a monetary payment, and is one of the oldest known professions. Individuals involved in this profession are called ‘prostitutes’ and the legality of this activity varies from country to country. Prostitutes and brothels, which are special establishment that are the foreground of prostitution, pervade societies from the world over. Though, it exists in every society and culture but the main focus will remain on China and America. As it is mentioned earlier, prostitution is one of the oldest known professions; therefore, the most fundamental similarity between both countries would be that the sex industry has been in existence for a very long time. In both countries, women are largely involved in... The essay "Comparative Criminology - Prostitution in China and the USA" examines the exact nature, similarities and differences between the criminal behavior as a result of cultural and epidemiological variations. Prostitution is the act of providing sexual services in return for a monetary payment and is one of the oldest known professions. Individuals involved in this profession are called ‘prostitutes’ and the legality of this activity varies from country to country. Prostitutes and brothels, which are a special establishment that is the foreground of prostitution, pervade societies from the world over. Though it exists in every society and culture the main focus will remain on China and America. Prostitution is one of the oldest known professions; therefore, the most fundamental similarity between both countries would be that the sex industry has been in existence for a very long time. In both countries, women are largely involved in prostitution cases; though in the last few decades male prostitution has also surfaced and they also include people who have immigrant status in the country. The sex industry in China and the United Stated of America has been on the boom, prior to the massive attention it has attracted from the media and the way it is portrayed by them. After the communist revolution in China, the ruling faction in China established a resolve to eradicate prostitution and brothels from China, a social issue that had become quite rampant in both urban and rural regions of the country.

Lack of Empowerment in Government Organization Essay

Lack of Empowerment in Government Organization - Essay Example In an organization, empowerment is a broad perspective of dealing with its culture, leadership, practices and employees. In this paper, lack of empowerment effects on employees and stakeholders of organization ABC is looked at critically. This will entail organizational structure stability, employees’ satisfaction and job security and performance evaluation and reward structure. The report will conclude by trying to recommend solutions and courses of action to treat or work around this problem. Objective and research question Objective of the paper is to analyze â€Å"lack of empowerment’s† effects to Government Organization (ABC). Research question: What are the effects Organization ABC faces for lack of empowerment implementation? This is the guiding principle for this paper ensuring that the paper analyzes the effects of â€Å"lack of empowerment† to the organization. Definition of the Problem The problem of â€Å"lack of empowerment† within government organization (ABC) was identified through a survey conducted by the Human Resources Department to assess the levels of employees’ satisfaction.The survey showed that many employees felt they were unsupported by their managers, and that they were not given the chance to make decisions, even at very low levels. The results of the survey were analyzed and most of the negative responses were established to be correlated to lack of empowerment.... The report will conclude by trying to recommend solutions and courses of action to treat or work around this problem.   Objective and research question Objective of the paper is to analyze â€Å"lack of empowerment’s† effects to Government Organization (ABC). Research question: What are the effects Organization ABC faces for lack of empowerment implementation? This is the guiding principle for this paper ensuring that the paper analyzes the effects of â€Å"lack of empowerment† to the organization. Definition of the Problem The problem of â€Å"lack of empowerment† within government organization (ABC) was identified through a survey conducted by the Human Resources Department to assess the levels of employees’ satisfaction. The survey showed that many employees felt they were unsupported by their managers, and that they were not given the chance to make decisions, even at very low levels. The results of the survey were analyzed and most of the neg ative responses were established to be correlated to lack of empowerment. This was Employee Opinion Survey (EOS) thus the results are valid and credible since reflect employees responses. The problem was linked mainly to the organizational structures adopted by the public sector organizations, which can be characterized as centralized, hierarchical through the divisional and departmental structures, bureaucratic, with vertical communication lines. This in turn was reflected in many different forms like wasted time and effort required going through the proper communication channels, as well as friction between organizational departments. The problem of â€Å"lack of empowerment† also had drastic impacts on

Dissertation Introduction - Taobao vs eBay Essay

Dissertation Introduction - Taobao vs eBay - Essay Example In terms of outline, this chapter will then offer a Background and rationale for the study, which is based upon existing work in the area. Several studies have recently been made of the eBay and Taobao phenomena, and the results documented. These will be used as a springboard towards the contribution of this study. The Aims and Objectives section of the chapter will offer the overall objective of the study. The aim is to scrutinize the current situation of eBay in China, and how a comparison with the more successful Taobao can be used in order to improve its situation. This section will also clarify the concepts of e-Commerce and C2C e-Commerce. The e-Commerce business model that eBay is currently using in China will also be evaluated. A comparative analysis will be performed of eBay and Taobao. Initial recommendations will be formulated in order to optimize eBay’s Chinese market presence, while the objectives identified will be related to the achievement of the overall aim. T he methodological framework will be explained, while the chapter concludes with a brief outline of the dissertation structure. Despite a promising beginning, eBay has been experiencing a recent drop in growth in its Chinese market. Its main competitor in this market is the local company, Taobao. This study is then conducted in order to identify possible ways in which eBay can remedy its market position in China. Several important studies have been conducted to compare Taobao with companies such as eBay in order to identify the success factors of the former. One such study has been conducted by Chen et al. (2007). According to the outcome of this investigation, three main factors have differentiated Taobao from its American counterpart, and been responsible for the success of the former. The first factor is that China’s C2C (consumer to consumer) market is young and experience-seeking. The customers are price sensitive, in concomitance

Business Management Essay Example | Topics and Well Written Essays - 250 words

Business Management - Essay Example I believe the demand for Business Management graduates is growing since future business leaders are expected to ensure their organizations adhere to highest ethical principles in their operations in order to ensure good corporate reputation. In addition, business managers should be able to understand the effects economic and technological changes in their businesses and plan effectively in order to meet the changing customer demands.  I have good communication skills and interpersonal skills that will be essential during my study such as writing assignments or forming study groups with my colleagues. I am self-motivated and confident and thus I will take personal responsibility in ensuring that I successfully complete the degree program.  A Business Management degree will immensely assist me understand the business practices and the obligations of businesses to the society. The course will enable me understand numerous business management aspects such as the business environment assessment, planning, budgeting, employee relations and management of conflicting interests. In addition, the business skills such as decision-making, communication, presentation and numeracy are in high demand and this will accord me better employment opportunities and better pay.  I believe a degree in Business Management will prepare me enough to face challenges in the real world and assist my future employers in ensuring ethical business practices. The program will enable me understand the modern business environment and assist my future employer in running a business that is financially viable.

Get the latest report from Microsoft Corporation and analyze it for Research Paper

Get the latest report from Microsoft Corporation and analyze it for its investment potential - Research Paper Example Since then the company has been excelling in every department and has made itself as an exemplary icon for other companies to follow. Before investing in a particular company, it is prudent that the company’s performance should be properly analyzed. A company’s performance can be analyzed by referring to its financial statements, in other words, a potential investor should dig deep into the financial statements of an organization. Financial statements provide a clear picture of the company’s performance over the year. For and investor, there are many different techniques used to analyze the financial statements but the common approach used to analyze the financial performance is the use of ratio analysis. â€Å"Ratio analysis is a tool used by individuals to conduct a quantitative analysis of information  in a companys financial statements. Ratios are  calculated from current year numbers and are then compared to previous years, other companies, the industry, or even the economy to judge the performance of the company† (Investopedia). Ratios are further divided into different categories, with each ratio analyzing a different perspective. To analyze the financial performance according to the investor perspective, Investor/shareholder ratios are used. Earnings per share are the portion that an organization allocates to its outstanding share of common stock. EPS is a measure of a company’s profitability. Microsoft’s EPS for the year 2009 was $1.63/share as compared to its EPS of $1.9/share in 2008. This shows that the company was unable to have the same profitability as in 2008. The EPS figure seems discouraging for investors to invest in the company. Dividend per Share shows the company’s ability to give out dividends to its individual shareholders. Microsoft’s dividend per share had increased by $0.08/share. Microsoft’s cash dividend per share in 2009 was $0.52 as compared to $0.44 in 2008. Although the company’s net income

Negotiation Strategy Analysis Essay Example for Free

Negotiation Strategy Analysis Essay Negotiations are handled differently by everyone. Some Negotiators are more passive and others extremely direct. Some love the bargaining process and begin the offer extremely low or high for the purpose of playing the negotiating game with their opponent. Others just prefer to have their best cards on the table with a take it or leave it attitude. Negotiators should learn when and how to use different negotiating styles. After all, negotiations play a huge role in business today. Two main negotiating strategies exist; non engagement and Active engagement. Both strategies will be discussed thoroughly to assist in identifying how different strategies may be used in business. â€Å"The California State University faculty has overwhelmingly approved a new four-year labor contract, ending more than two years of contentious bargaining with the administration† (Hoag C., 2012). The contract did not meet all that was hoped for; however, for the most part the amount taken from faculty was greatly diminished. Although, no pay raises will be granted for four years, finally settling on an agreement seems to put most of the faculty at ease. The contract was approved by approximately 91% of members. Faculty recognizes that public employee unions have it far worst and are grateful that they have managed to preserve much of what they have. Although these negotiations started as long and contentious bargaining, in the end the strategy used shifted to more of a non-engagement strategy. As the faculty realized the offer being given was much better than most are offered within their field they avoided further negotiations. They have been working without a contract for the last 2 1/2 years, which plays a role as well on the avoidance of further negotiations. According to (Lewicki, Barry, and Saunders, 2006), Alternatives can influence the usage of this strategy in different ways. If the negotiators has a strong alternative they will likely avoid negotiations due to the inefficiency of wasting time n egotiating with someone when a stronger alternative is present. From another perspective, if the negotiator has a lack of alternatives or a weaker alternative they will likely avoid dispute so that a resolution can be reached quickly. In this case, the faculty decided to avoid further dispute due to the weaker alternative. Seeing others having to give up much more and recognizing that the longer the negotiations last the longer they will be working without a contract influenced their decision tremendously. Another piece of news that demonstrates an alternate form of negotiating strategy is the issue surrounding the FDA’s law concerning graphic images being placed on cigarette packs. The Centers for Disease Control and Prevention estimates that 45 million adults in the United States smoke cigarettes, which are the leading cause of preventable death in the United States. And the World Health Organization predicts smoking could kill eight million people each year by 2030 if governments do not do more to help people quit (REUTERS, 2012). To assist in combating this increasing problem the FDA passed a law requiring that all tobacco companies place a graphic image along with their warning labels. The images range from diseased lungs to rotting teeth. Tobacco groups appealed this decision saying there is no evidence that the graphic images will assist in bringing the number of tobacco users down. â€Å"In a 2-to-1 decision, the United States Court of Appeals for the District of Columbia said that the law, which is administered by the Food and Drug Administration, violated corporate free speech rights† ( REUTER, 2012). This ruling was contradictory to another case seen early in the year making it likely that the Supreme Court will have to make the final decision. In this case, the negotiators are using an active engagement strategy. Rather than obeying the law without question tobacco groups are fighting for their corporate rights. This case is a classic example of distributive and competition bargaining. The outcome will either be that the tobacco groups will lose and will have to abide by the law; or the FDA will win. In this situation one side will get all. The cases mentioned differ as far as the strategy used. For the University of California faculty, the style more accurately reflects integrative style of negotiating. Each side is winning in some respect. They are aware of each other’s ultimate goals and are able to accommodate each other. In the end, the faculty avoid further dispute which is consistent with a non-engagement strategy. On the other hand, in the case concerning the da and tobacco company neither party wants to give in to each other. The FDA is determined to combat the issues resulting from tobacco products; while the tobacco companies are determined to maintain their labels as is. Circumstances surrounding every negotiation will determine which strategy is best to use. However, to become fully competent in making the decision on which strategy to use, one must understand how each strategy applies in real world situations. The two cases mentioned are excellent demonstrations on their usage. References Hoag, C. (2012, September 5). Cal State faculty approve 4-year contract. The Times-Standard. Retrieved from http://www.times-standard.com/localnews/ci_21470909/cal-state-faculty-approve-4-year-contract Lewicki, Barry, and Saunders, (2006). Negotiation 5th ed. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/DownloadList.aspx?assetMetaId=9ef17708-1ddf-4b07-b135-33c10b621f8eassetDataId=a78264a6-2449-41a9-9752-49dfe94ee641 REUTERS, (2012, August 24). Appeals Court Blocks Graphic Warnings on Cigarettes. The New York Times. Retrieved from http://www.nytimes.com/2012/08/25/business/tobacco-groups-win-ruling-on-graphic-cigarette-warnings.html

Litigation in Cloud 9 Energy Drink Essay Example for Free

Litigation in Cloud 9 Energy Drink Essay Pune Following the confirmation of the state public health laboratory about the energy drink ‘Cloud 9’ containing more than the permissible level of caffeine, the state Food and Drug Administration (FDA), Pune region, has now filed an application seeking judicial action against the manufacturers and distributors of the drink Pushpam Foods and Beverages and Goldwin Healthcare Private Limited. The manufacturer had made misleading statements on the label that suggested that the drink was recommended for medical purposes.  Ã¢â‚¬Å"We have now filed an application seeking judicial action against the offenders,† said C D Salunkhe, Assistant Commissioner, state FDA, Pune office. A central notification, issued on June 19, 2009, says energy drinks should not contain more than 145 parts per million (ppm) of caffeine, while the earlier official cap was 200ppm. Many popular energy drink brands thus overshot the limit by nearly 100 ppm. â€Å"It was a clear violation of a 2008 amendment to the Prevention of Food Adulteration Act banning energy drinks with caffeine content more than 145 parts per million (ppm). We sent samples of the drink to the public health laboratory and they have confirmed that the level of caffeine was 228.2 ppm,† says the laboratory report that gave its findings recently. Chetan Chopra, director of Pushpam Foods and Beverages said that the product was already in the market before the new rules came into effect on June 17, 2009. â€Å"How can the FDA apply the new rules about the change in the caffeine limit to the products which were already manufactured in December 2008? How can the new standards be applied on the old products,† he said. Vasudeo Kolte, quality control manager of Pushpam Foods and Beverages said, â€Å"Our product was manufactured in December 2008 and hence it was already in the market as per the then prescribed rules. We have followed all the regulations and will challenge the case in court.† It was in November 2009 that the state FDA, Pune region seized over two lakh cans of ‘Cloud 9’ energy drink from godowns in Pune and Mumbai.  Ã¢â‚¬Å"The stock, worth Rs 77.3 lakh, is still lying in the godowns and the FDA has filed an application with the chief judicial magistrate’s court to destroy it,† said M S Kembalkar, a food inspector who was part of the investigation. The report has also pointed out that there were misleading statements on the label, which contravenes Rule 37 and 39 of the Prevention of Food Adulteration Act. The category of the proprietary food has to be clearly mentioned.  The label suggests that the food is recommended for medical purposes. It says that it enhances physical endurance, stamina and strengthens immunity apart from fighting fatigue and enhancing alertness. However, the caffeine content has exceeded the permissible limits.

The Esl Website Evaluation English Language Essay

The Esl Website Evaluation English Language Essay The ESL website address that I am evaluating is http://a4esl.org/. This website is attempted to teach English Language and to help learner learn English as a Second Language (ESL). It is an approach to language teaching and learning and computer technology is used as a study aid. This ESL website is known as the Computer-assisted language learning (CALL). In the recent years, we could perceive the development of computer technology thus CALL is widely used as the supplemental instruction method to the teachers and the students. CALL supplements teachers and learners with the comprehensive exercises and those exercises are as stimulation to the teaching and learning process. It contains activities for ESL Students such are quizzes, tests, exercises and puzzles. As I browsed to the home page it listed the specific area that learner needs to work on. For examples, the grammar quizzes, vocabulary quizzes and crossword puzzles. In the main topic contains the level of instruction such as e asy, medium and difficult. In regards to learning the content, the application user shall determine which types of quizzes he or she interested to learn, for example if the learner likes to work on grammar, he or she will click at the grammar quizzes activities and choose the activities depends on the learner level of proficiency either you are in the beginner, intermediate or advanced level. The ESL website http://a4esl.org/ provides the users with varieties types of exercises such as multiple choice questions, close passage, fill in the blank and many more. In order to operate the computer, users should have the basic knowledge of terms related to a computer. How to operate a computer; switch on, using the keyboards and know how the functions of the keyboard. Users have to be familiar with the software in which using in the computer, for example Microsoft office. By getting an access to the website, the users should know how to connect to the internet and what sort of gadget used for connectivity. The users need to know how to browse to the internet explorer and search for the ESL website. For example, http://a4esl.org. and other website which is available and appropriate for learning English as a second language. I, sometimes did access with the ESL website but different from http://a4esl.org. However, the concept is laying the same objectives. Bear in mind, that learners have obtained the multisensory in learning therefore this application is able to evoke learners attention by stimulating their multisensory perceptions. No doubt, I would say that similarity concept for application for teaching and learning ESL is accumulating comprehension to English language and they are using style of drilling in their exercises. In addition, the exercises created in this website are more comprehensive compared to our textbooks that are used in schools. The exercises that have been created in the program are designed as in the form of parts of speech. Parts of speech are the basic types of words of English grammar. It has eight categories and the words in the eight categories are used to form patterns of English grammar and syntax. I have come across the Classical Method in teaching the language. The method is use in the application to be understood as the theoretical finding and positions and it is thought of as theories in practice. As mentioned by Brown (2000), Classical Method is focused on grammatical rules, memorization of vocabulary and of various declensions and conjugations, translation of texts, doing written exercise (Pg 15). For example, the grammar quizzes exercises in this application are letting learner apply their basic knowledge in grammatical rules; to apply appropriate tenses to the answers. Learner is not being taught for fluency but more emphasize on accuracy. Furthermore, Krashens theory of the language acquisi tion hypothesis focused on two fundamental theories of how individuals learn languages. According to Krashen, the acquiring of language divided into two systems that are independent but related. It is called the acquired systems and the learned system. Krashen privileges the acquired system when speakers are less concerned with the structure of grammatical rules and speak naturally. Contrary to the learned system, when learners engage in formal instruction likes studying the rules of syntax. Therefore, this website http://a4esl.org/ is precisely concentrates on the rules of learning the English language or so called emphasizing on the accuracy. Learners are taught by drilling and practicing from the activities. This website is seen as practical activity to English learners as it is easy access, varieties of activities and exercises and contain of listening, writing and reading skills. The overall principle of constructivist theory of learning is defined as an active process by accepting learner autonomy and focuses on learners. Learners need to be motivated in their learning process hence to variety their learning is by teaching different activities in classroom. Learner autonomy is the learner responsibility for his owns learning by having curiosity, initiative and persistent especially in using technology. In the constructivist theory, teacher is the facilitator and guidance for counseling and show direction. Hence, software is as alternative tool to reach learning goals besides the traditional way of learning English using textbook. This website encourages learners to explore what is internet access and the ESL website plays it part as simulation and modeling to learners learning process . As a result, learners are not bound to the same activities in the classroom such as learning is only based on the textbooks. I am not denying of the vital use of the technology in learning process. However, I am concerning more on the proper guidance by the teacher if it to be used in schools. Teachers have to take into account on students attention span. What if say they are bored with the application. I suggested the ESL website is used once a week to test the students understanding in a usual lesson in the classroom. Alternatively, students have the freedom to browse the ESL website when they are at home as drilling and practice. Teachers are still needed to clarify items that are not understandable. Also, teachers are needed to the situation of encouraging the authentic conversation as sometimes software application is rigid. The users do receive the answer instantly but in the form of explanation rarely not provided. This ESL website is useful to me as for now and the future work. I have no problem in operating the software and other application. Second, I like the external links in the website: http://a4esl.org.when it provided learners with numerous topics of an audio listening and speaking exercises. Third, this website is applicable and appropriate to all levels of proficiency that both school learners and adult learners can use these activities. This ESL website http://a4esl.org covered almost everything in English learning and teaching process. However, in the main topic grammar easy quizzes, there is no box to tick or click the answer that we want to answer but it supplied learners with answer straight away. Therefore, learners might peep to the answer immediately without an effort to solve it first. Hence, I suggested that all questions should supply with boxes for the users to tick their answers, and after finished answering than they can check for the correct answers. As for the sub topic error correction, the activity is to correct the mistake in the sentences given. However, if the users give the wrong answer it does not explain why the users did wrong in terms of grammar usage. It is recommended to supply the users with grammar explanation if users get the wrong answer so at least users are aware of the mistakes and understand the correct grammar rules to form the sentences.

Johns Battle with the Sea :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It was a cold, dark morning on the northwestern coast of the United States. A family was curiously standing on the beach, cold and wet from their ordeal at sea the day before. They slowly began to review what had happened that night. Soon, they would make their way to a nearby town for shelter, so that their story might be known to all who traversed the town near the coast.   Ã‚  Ã‚  Ã‚  Ã‚  The story of the family started when they had rented a small ship to sail for the evening. The father, John, had known how to sail since he was a boy, and he continued sailing on a small ship of his own until he married Rebecca, his current wife. The weather forecast for the evening was overcast, with no storms expected. They left the dock promptly at six o’clock, and sailed west for an evening on the sea west of San Francisco. What is known about the Pacific Ocean is a case in itself; the Pacific is totally unpredictable. John, however, considering himself seasoned from a childhood of sailing with his father, thought that he knew the ocean like the back of his hand. He did, however, commit a sin of the sea; he thought that he knew what the ocean was going to do. As for the Pacific’s unpredictability, a hidden pocket of cooler air had risen from the South Pole and had struck a warm front, causing very heavy rains in this region of the Pacific that be gan to move south.   Ã‚  Ã‚  Ã‚  Ã‚  John sighed to himself as he thought of the beauty of the night and how the sky was barely overcast. Even if it rained a little, he thought, there was a rain cover that came with the ship so they could be dry. He was disappointed when he looked at the sky to the south, and realized that he might have to use it. It might be an inconvenience, he reflected, although they could still eat the dinner they had packed and stay inside of the ship.   Ã‚  Ã‚  Ã‚  Ã‚  Now it is known that there are treacherous reefs and sandbars off of the coast of northern California, and this night was no different. As the storm came from the south, and swirled towards the east, the ship was drifting east at an alarming rate, unnoticed by John or any of the family. At 8 o’clock, after the family had finished eating their dinner, the family was sitting in the ship talking about what they had been doing recently and discussing the possibility of another sailing outing such as this one.

The 904: Reflection Paper -- Crime

In 2005 Jacksonville gained the title of â€Å"Florida's murder capital† (Florida Times-Union, 2005; Murphy, 2005). According to the results of â€Å"The 904 Project† in 2011 Jacksonville still holds the title. According to Sherriff Rutherford during the time the study came out Jacksonville has shed that title (Patterson, 2011). Does Jacksonville hold the title or not? It depends on who you ask. In reflecting on what the 904 Project has brought us it is important to not only look at the results of the study, but also what we already know about media and the criminal justice system and what the study might have inadvertently illustrated about Jacksonville’s media, it’s leaders, and the crime problem itself. What research shows is that media and crime are intertwined and that there is an effect on the criminal justice system and its policies. Surette discusses the two tenets concerning criminal justice and the media. The first is the â€Å"backwards law† which states that anything the media portrays is in fact the opposite of what is really happening (2010, p. 182). He goes on to explain that this distortion is due to how news is presented in either an episodic format, the following of a single incident or case, or thematic format, a flowing of trends, and how both formats only show a small fraction of the reality (p. 183). The other is the â€Å"rule of immanent justice.† Surette defines immanent justice as â€Å"the belief that a divine higher power will intervene, and reveal and punish the guilty while protecting the innocent† (p. 186). He argues that the media perpetually illustrates that criminality is inborn and that society seeks immanent justice and supports crime fighters, such as police, in helping combat the issue of crime (pp. 186-187). While... ...e&db=edsbl&AN=RN066843348&site=eds-live Surette, R. (2010). Media, crime, and criminal justice: Images, realities, and policies Cengage Learning. Treen, D. (2006a, Girl's killing sparks pleas for an end to the violence community and city leaders discuss plans to stem the killings. Florida Times-Union, the (Jacksonville, FL), pp. A-1. Treen, D. (2006b, Murder rate on grand jury list shorstein says he has discussed it with panel. Florida Times-Union, the (Jacksonville, FL), pp. A-1. Treen, D. (2011, Results are in: Duval no longer murder capital miami-dade takes title as violent crimes in duval county down 19%. Florida Times-Union, the (Jacksonville, FL), pp. A-1. UNF Department of Criminology & Criminal Justice. (2011). No longer #1? Retrieved January, 2012, from http://www.unf.edu/uploadedFiles/aa/coas/ccj/904_project/No%20Longer%20number%201%20-%20Data.xls

Comparing Canterbury Tales, Burgermeisters Daughter and the Writings o

Image of Women in Canterbury Tales, Burgermeister's Daughter and the Writings of Thomas Aquinas    What was the predominant image of women and women's place in medieval society? A rather sexist or misogynistic view--by twentieth century standards of course--was prevalent among learned clerics. The writings of the theologian Thomas Aquinas typify this view. But although the religious of Europe's abbeys and universities dominate the written record of the period, Thomistic sexism was not the only view of women's proper role. In his Canterbury Tales, Geoffrey Chaucer portrays women in a much more positive way, characterizing them as somewhat empowered. Actual historical events, such as the scandal and subsequent litigation revolving around Anna Buschler which Steven Ozment details in The Burgermeister's Daughter, suggest something of a compromise between these two literary extremes. While it is true that life was no utopia for medieval women, neither was life universally horrible or society thoroughly misogynistic.    The Church's views on women had deep scriptural roots. In his letter to Timothy, the apostle Paul writes "Let a woman learn in silence with all submissiveness" (1 Tim. 2:11). This view rests on the story of Eve's creation as a helper--not an equal--to man from the rib of Adam in Genesis. It also condemns Eve, and by association all women, for allowing the serpent to trick her into Original Sin. In Summa Theologica, Aquinas extends Paul's argument for female inferiority even farther: As regards the individual nature, woman is defective and misbegotten, for the active force in the male seed tends to the production of a perfect likeness in the masculine sex; while the production of woman comes from defect i... ...quinas did not by themselves represent the views of society at large--although society by no means completely ignored them. Aquinas and Chaucer's Wife of Bath represent two extreme views of medieval women, while the real nature of women's condition in the period lay somewhere in the middle. Any 20th century ideas of wholesale female oppression in the middle ages are relativist "myths" which serve to glamorize the modern period rather than describe historical reality. Endnotes 1 By the 11th century, roughly two centuries before Aquinas, even parish priests had become generally celibate, suggesting the widespread adoption of this practice among clergy by the 13th century (Western Heritage, 190). 2 Interestingly, the knight's crime is rape, a crime against women. His quick punishment for the rape further highlights some security enjoyed by medieval women.

The Importance of Good Writing Skills for Prospective University Students

Introduction In the age of technology, most students are absorbed in using electronic sources to either read or listen to academic information and usually attempt to memorize facts as far as possible. While electronic devices such as Android phones, iPads, Kindles, and other devices provide students with an amalgamation of information at their fingertips and students are very well informed regarding what is happening in the world and how various things work, they often lack the ability to form and express their opinions in their own words. This skill is often seen non-existent amongst prospective university students, who possess a great degree of knowledge regarding numerous topics, but struggle when they are required to write their personal statements to when they are required to write their dissertations in their final years. It is important for prospective university students to recognize the importance of good writing skills in order to help them get through their university years. The issues of plagiarism, use of vocabulary, and proper structuring must be addressed adequately in order to help prospective university students achieve good grades. The following tips may help university students improve their writing skills: Adopting the habit of reading: Listening to music, playing sports, and hanging out with friends are common activities found in young adults nowadays. However, a study found that approximately 21% of university-aged students said that they enjoyed reading while the majority of students did not express this interest (CollegeXpress, 2013). However, this hobby is highly important for students in order to help them improve their structuring, their ability of expression, and their vocabulary skills. Writing a diary or a blog: While diaries may be slightly out-dated, students can create a blog on a topic of interest which will help them regularly post their thoughts, feelings, and opinions regarding various topics. This will help enhance their creativity, expressive abilities, and enable them to generally enhance their writing skills to capture the interest of readers. Becoming a freelance writer: While prospective university students search for various part-time jobs, it may be beneficial for them to look for jobs as freelance writers. Indulging in activities such as writing advertising and marketing messages, writing emails, and other small tasks to earn a small income may pay a long way in their future. Avoid using slang when chatting, writing emails, or in any other form of communication: Using slang impairs a person’s spelling and vocabulary skills and may often hinder a person’s ability to write properly structured sentences. Hence, avoiding the use of such language can help a student write more appropriately in the future. Having good writing skills can help prospective students in their university years and can also pay a long way when looking for prospective careers. Most employers are looking for candidates with a good level of expression, excellent writing skills, and a high level of creativity. Research has found that individuals with good writing skills score 80% higher than those who do not possess such skills in university and tend to find jobs 30% quicker than others (Aims Community College, 2013). References Aims Community College. (2013) Online Writing Lab. [online] Accessed on: November 10, 2013 Available at: http://www.aims.edu/student/online-writing-lab/overview/why CollegeXpress. (2013) â€Å"Cultivating Exceptional Writing Skills for Success and Beyond†. Accessed on November 11, 2013 Available at: http://www.collegexpress.com/articles-and-advice/majors-and-academics/articles/college-academics/cultivating-exceptional-writing-skills-success-college-and-beyond/

Diversity in Early Childhood Essay

Introduction Inclusive practices in the context of education in general underpinning the basic principle of fairness and equal rights to education regardless of race, language, family and socioeconomic background, culture and ability. Touching on the issue of inclusion in the early childhood context, it is important to consider who are the children or the group of children that are being included. Also, taking into consideration how inclusive practices are being enabled and what knowledge of the early childhood educators, practices of the centres and resources that are evident and made available in the centres. In relation to inclusive practices, the sociocultural theory states that learning and development occur through a process of changing participation in dynamic cultural communities, in which there are active contributions from individuals, their social partners, practices and tradition (current and historical), cultural tools, technologies, and materials, and values and belief systems (Ragoff, 1995, 2003). Sociocultural theorists therefore recognise that cognition is not an individual construction. It is a collaborative process between the individual and his social partners to participate in relevant activities. As such, cognition involves collaborative process as people engage in thinking together with others (Rogoff & Toma, 1997). Hence, the aim of the case study is to find out to what degree of inclusiveness, in particular working with children with disabilities or special needs (both strength and weaknesses), has been practiced in the local (Singapore) early childhood setting. The case study on the inclusive programs for children with disabilities or special needs was done in a childcare centre situated in the northern residential part of Singapore. It has a total of seventy-three childcare students and seven infants under the infant care program. Out of the seventy-three childcare students, five attend the half a day program. There are a total of nine childcare teachers and six infant care teachers. Under the centre’s philosophy, the centre believes that the key role of early childhood education is to prepare children for the journey of lifelong learning. The centre’s role is to provide a caring and conducive environment by providing facilities and programme to stimulate the child’s inquisitive mind and optimize his social, physical, intellectual, creative and emotional development. The centre aims to foster strong links within the local community by incorporating the resources available in the neighbourhood. The research was done in the kindergarten level, K1 and K2, five and six years old respectively. There are seven Malays, two Indians and nineteen Chinese students in total for both K1 and K2 class. Each of the kindergarten classes has their own lead teacher who teaches them mathematics, language arts, art and crafts, science and music. Both the classes shared one language teacher (Chinese language). These two classes share the various learning centres such as language and literacy, art and craft, and construction (wooden blocks and legos). The learning environment is not very conducive for the K1s as the allocated space area was a little too cramp for fifteen children but the space area for the K2s is sufficient enough to accommodate the eleven children. The centre adopted a structured, teacher centered curriculum approach where most of the teachings (hands-on or modeling) done by the teacher. There is also no flexibility in carrying out the lessons as the teachers have to follow strictly the lessons planned for them by the curriculum department from the head quarters. As such, if any of the children displayed great interest in a certain topic, the teacher could only extend the topic / theme for just one more day. Out of the total twenty-six kindergarten children (K1 and K2), there are two special needs children – children living with autism, one from each class. Both the children attended external, professional therapy and sessions for children with special needs. The child from the K2 class (‘J’) attend his sessions on a daily basis while the other from the K1 class (‘D’) attend his thrice a week – Tuesday, Thursday and Friday. J’s sessions are on every morning and he will come to the childcare in the afternoon. As for D, on every Tuesday, Thursday and Friday he attends childcare in the morning and goes off for his therapy / sessions in the afternoon. The data gathered based on the evaluation done on the checklist implemented. The objective of gathering the data is to analyse to what extend has the centre practiced the inclusive program in working with children with special needs. The areas evaluated are teachers’ knowledge, skills and attitudes demonstrated in their day-to-day working either directly or indirectly with their two students living with autism. In reference to the checklist, all trained teachers (diploma level) are not specifically trained to working with children with special needs. The knowledge that teachers have are just an awareness to what special needs is all about and to understand a little more about each type of special needs or disabilities. Therefore, teachers at the centre are not very responsive towards the two children. On top of that, the management level did not show clear evident of playing their part towards the two children with autism and it certainly does not correspond with their vision statement: The Centre believes that children of different ethnic background, social status and abilities should not be deprived of quality care and education (see appendix). This evident shows that the teachers’ beliefs and underpinning knowledge of understanding children with special needs is rather minimal. However, they do show respect on individual differences by trying to understand the children’s behaviour (J and D) and routine as well as to always create an awareness and respect, through role modeling, in all the other children in the centre towards J and D. The teachers responses act as a role model to all the other children under their care and those children are learning about disability and at the same time developing their own ways of understanding (Palmer, 1998). The learning environment provided that was present in the centre was not suitable for both J and D. Provision of learning and teaching materials were inadequate and unsuitable for their use. As both J and D are in placed together with the kindergarten children, the lessons plan for the class was inappropriate for J’s and D’s learning. An issue that has to be taken into consideration will be the student teacher ratio. In order for learning and communicating to be effective with J and D, the teachers of both classes need a lot of time spent with them. Unfortunately, the class size does not permit the teachers to do so freely. Both the kindergarten teachers can only communicate with the two children when their class is heavily involved in their activity, which most of the time quite a number of the children are able to accomplish their written task within a short period. As such, it is impossible to communicate and have lessons effectively with J and D without being interrupted by the others. The classroom environment does not allow for personal quiet time for the children and this is a basic need for children with autism. Not that there are plans for segregation but to let both J and D feels comfortable being themselves, whenever they wish to be alone. Children with disabilities engage in social interaction with their peers less often than typically developing children (National Professional Development Centre on Inclusion, 2007). Finally, the factor on trained teachers in working with children with special needs. Both the kindergarten teachers knew and are aware of what special needs are but their knowledge are insufficient to teach and guide this special group of children. Thus, most of the time both J and D are left alone to do what they want to do, which is sitting in solitary. Due the lack of knowledge in handling children with special needs, both teachers are most of the time unable to resolve when problems arise such as sudden screaming, or refusing to share toys or things, or refusing to move on to the next routine. In order to make the environment suitable for an inclusive program to be implemented, there are a few things which need to be changed or added on to the centre. First and foremost, early childhood educator managing the programme must be trained in a course on children with special needs and preferably have experience in teaching children with special needs. Secondly, the centre should work in partnership with the parents of the child as well as with professionals trained in the field. Centre can also engage speech therapists, child psychologists in order to provide therapy sessions for the children with special needs. Collaboration is the cornerstone of effective inclusive programs which means including and empowering parents as part of the decision-making team in the education of their children ( National Professional Development Centre on Inclusion, 2007). Early childhood educators managing children with special needs have to make necessary planning, teaching and management strategies, and exercise flexible arrangement necessary adjustments for behaviour coping strategies and alternative support programmes when working with children with special needs. Adequate support is important in order to make inclusive environments effective for the children involve. Support which includes professional training, personnel, provision of materials, planning time, and on-going consultation. These supports can be delivered in various ways, and each individual involved in inclusion may have unique needs (National Professional Development Centre on Inclusion, 2007). Another important aspect that needs to be looked into is the aspect of learning environment. The learning environment must be suitable and organized to ensure it accommodates the needs of the children. On top of that, the centre should developed an Individualized Educational Plan (IEP) for each child with special needs. Lastly, parents-teacher-conference should be conducted at least once in six months. Across a range of disabilities, positive outcomes are reported for children with disabilities in inclusive settings (National Professional Development Centre on Inclusion, 2007). Children in the inclusive programs in general fair as well as children in specialized programs. It is also reported by the National Professional Development Centre on Inclusion, that children without disabilities participated in the inclusive programs often see beneficial changes in terms of confidence, self-esteem, and understanding of diversity (National Professional Development Centre on Inclusion, 2007). In a nutshell, high quality early childhood programs form the necessary structural base for high quality inclusive programs, as such, all children benefit when programs are of high quality and truly inclusive (National Professional Development Centre on Inclusion, 2007). As stated at the beginning of this essay, the objective of collecting and evaluating the data is to find out to what extend inclusive programs is implemented in the local early childhood setting at the same time looking at the strength and weaknesses should the program is implemented in the centre. Word count: 1789. References: National Professional Development Center on Inclusion (2007). Research synthesis points on early childhood inclusion. Chapel Hill, North Carolina: National Professional Development Center on Inclusion, FPG Child Development Institute, The University of North Carolina. Palmer, A. (1998) Young Children with Additional Needs, AECA Research in Practice Series V5, 2. Rogoff, B. & Toma, C. (1997) Shared Thinking: community and institutional variations, Discourse Processes, 23, pp. 471 – 497. Rogoff, B. (2003) The Cultural Nature of Human Development. Oxford: Oxford University Press.

Growth of Fmcg Products in Rural Market

Certificate This is to certify that Ms. Vrushali Awachar of IBS Nagpur has submitted her report titled, â€Å"Growth of FMCG products in rural market† for the year 2009-2010 in partial fulfillment of the requirement for the completion of practical study at the first semester of MBA programme. Place: Date: _ Preface As part of course in MBA for the first semester, we have to make a report based on sector analysis; which I am presenting is on Growth of FMCG products in rural market. This opportunity allows the students to study the real business environment and a consequent report further helps in improving on the communication and presentation aspects which are highly essential to be inculcated amongst Management students. This practical training at MBA programme develops a feeling about the difficulties and challenges in the business world. Only theory knowledge does not impart complete education. To fulfill these objectives these reports play an essential part in MBA programme. In this direction, I have tried my level best to analyze the various information obtained and have presented in a logical and understandable format. Acknowledgement I forward gratitude to respected Dean Sir of our Institute. I am heartily thankful to the management for providing me the opportunity to make a study of practical training in their organization. I express my sincere thanks to the staff of the unit who have given us all the information and who guided us. I am also thankful to Prof. Upal Sinha and Dr. Sarita Modak with whose help; the study was conducted and made possible they provided full guidance, cooperation and valuable suggestion about the Report. I am thankful to my college friends and all those who have helped me directly or indirectly in the preparation of this report. With thanks†¦ Place: Nagpur Date: 28th/08/2009 Yours Sincerely, Vrushali Awachar 09BS0000502 Contents of the Report Table of Contents Certificate Preface Acknowledgement 1. Abstract Growth of FMCG products in Rural Market P. Balakrishna 2. Introduction Sales zoomed from 35,000 sachets to 12 lakhs. Initially they took any sachet but now they are restricted to Chik sachets. Now at present, rural market is one of the best opportunity and focusing sector for the major FMCG companies in India. Each and every company is set to invest a huge capital for competition in rural market. According to the Federation of Indian Chambers of Commerce and Industry, the number of rural households using FMCG products has grown from 136 million in 2004 to 143 million in 2007,a clear indication that rural consumers are shifting from commodities to branded products. Urban consumers on the other hand could go slowly on FMCG expenses, thanks for inflation spiral, rise in fuel cost and costlier credit. Evidence suggest that for the first time, that the rural market has grown faster than the urban market in key product categories in April-May 2008, the latest months for which such information is available, according to market research firm NC Nielson. Market and Indian companies, in India. * To study the challenges faced by rural marketers in India. * To study the reasons of popularity of rural markets in India. 5. Need of the study To determine the demand of FMCG products in rural India. Know about the different choice of rural consumers. Rural and Urban potential _(table 1. Rural and urban population)_ _(Source: Statistical Outline of India (2001-2002) NCAER_ According to a study by Chennai-based Francis Kanoi Marketing Planning 7. Growth Prospects With the presence of 12. 2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the consumers, i. e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. It is expected that the rural income will rise in 2007, boosting purchasing power in the countryside. However, the demand in urban areas would be the key growth driver over the long term. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas. Indian Competitiveness and Comparison with the World Markets The following factors make India a competitive player in FMCG sector: Availability of raw materials Because of the diverse agro-climatic conditions in India, there is a large raw material base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew and is the second largest producer of rice, wheat and fruits &vegetables. India also produces caustic soda and soda ash, which are required for the production of soaps and detergents. The availability of these raw materials gives India the location advantage. Labor cost comparison {draw:frame} (Fig. 2 Labor cost comparison) (Source: www. equitymaster. com _ _Low cost labor gives India a competitive advantage. India's labor cost is amongst the lowest in the world, after China & Indonesia. Low labor costs give the advantage of low cost of production. Many MNC's have established their plants in India to outsource for domestic and export markets. Presence across value chain Indian companies have their presence across the value chain of FMCG sector, right from the supply of raw materials to packaged goods in the food-processing sector. This brings India a more cost competitive advantage. For example, Amul supplies milk as well as dairy products like cheese, butter, etc. 8. Indian FMCG Sector The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13. 1 billion. Well-established distribution networks, as well as intense competition between the organized and unorganized segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33. 4 billion in 2015 from US $ billion 11. 6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands. THE TOP 10 COMPANIES IN FMCG SECTOR (table 3: top 10 co. ’s) Source: Naukrihub. com The companies mentioned in Exhibit I, are the leaders in their respective sectors. The personal care category has the largest number of brands, i. e. , 21, inclusive of Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. ,799 crore or 54% of the personal care category. Cigarettes account for 17% of the top 100 FMCG sales, and just below the personal care category. ITC alone accounts for 60% volume market share and 70% by value of all filter cigarettes in India. The foods category in FMCG is gaining popularity with a swing of launches by HLL, ITC, Godrej, and others. This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders segment. The food category has also seen innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and Godrej Pillsbury. This category seems to have faster development than the stagnating personal care category. Amul, India's largest foods company has a good presence in the food category with its ice-creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a series of products at various prices. In the household care category (like mosquito repellents), Godrej and Reckitt are two players. Goodknight from Godrej is worth above Rs 217 crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo category, HLL's Clinic and Sunsilk make it to the top 100, although P's Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in the Indian sub-continent, Southeast Asia, Far East, Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint company, with a turnover of Rs. 22. 6 billion (around USD 513 million). Forbes Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World Cadbury India is the market leader in the chocolate confectionery market with a 70% market share and is ranked number two in the total food drinks market. Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs. 15. 6 billion (USD 380 Million) Marico is a leading Indian group in consumer products and services in the Global Beauty and Wellness space. 8. Outlook There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. Again the demand or prospect could be increased further if these companies can change the consumer's mindset and offer new generation products. Earlier, Indian consumers were using non-branded apparel, but today, clothes of different bra nds are available and the same consumers are willing to pay more for branded quality clothes. It's the quality, promotion and innovation of products, which can drive many sectors. . 2 Sector Outlook Threats: 1. Removal of import restrictions resulting in replacing of domestic brands 2. Slowdown in rural demand Tax and regulatory structure The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media. However, the rural consumer is not unlike his urban counterpart in many ways. The more daring MNCs are meeting the consequent challenges of availability, affordability, acceptability and awareness (the so-called 4 As) The first challenge is to ensure availability of the product or service. India's 627,000 villages are spread over 3. 2 million sq km; 700 million Indians may live in rural areas, finding them is not easy. However, given the poor state of roads, it is an even greater challenge to egularly reach products to the far-flung villages. Any serious marketer must strive to reach at least 13,113 villages with a population of more than 5,000. Marketers must trade off the distribution cost with incremental market penetration. Over the years, India's largest MNC, Hindustan Lever, a subsidiary of Unilever, has built a strong distribution system which helps its brands reach the interiors of the rural market. To service remote village, stockists use autorickshaws, bullock-carts and eve n boats in the backwaters of Kerala. Coca-Cola, which considers rural India as a future growth driver, has evolved a hub and spoke distribution model to reach the villages. To ensure full loads, the company depot supplies, twice a week, large distributors which who act as hubs. These distributors appoint and supply, once a week, smaller distributors in adjoining areas. LG Electronics defines all cities and towns other than the seven metros cities as rural and semi-urban market. To tap these unexplored country markets, LG has set up 45 area offices and 59 rural/remote area offices. The second challenge is to ensure affordability of the product or service. With low disposable incomes, products need to be affordable to the rural consumer, most of whom are on daily wages. Some companies have addressed the affordability problem by introducing small unit packs. Godrej recently introduced three brands of Cinthol, Fair Glow and Godrej in 50-gm packs, priced at Rs 4-5 meant specifically for Madhya Pradesh, Bihar and Uttar Pradesh — the so-called `Bimaru' States. Hindustan Lever, among the first MNCs to realise the potential of India's rural market, has launched a variant of its largest selling soap brand, Lifebuoy at Rs 2 for 50 gm. The move is mainly targeted at the rural market. Coca-Cola has addressed the affordability issue by introducing the returnable 200-ml glass bottle priced at Rs 5. The initiative has paid off: Eighty per cent of new drinkers now come from the rural markets. Coca-Cola has also introduced Sunfill, a powdered soft-drink concentrate. The instant and ready-to-mix Sunfill is available in a single-serve sachet of 25 gm priced at Rs 2 and mutiserve sachet of 200 gm priced at Rs 15. The third challenge is to gain acceptability for the product or service. Therefore, there is a need to offer products that suit the rural market. One company which has reaped rich dividends by doing so is LG Electronics. In 1998, it developed a customized TV for the rural market and christened it Sampoorna. It was a runway hit selling 100,000 sets in the very first year. Because of the lack of electricity and refrigerators in the rural areas, Coca-Cola provides low-cost ice boxes — a tin box for new outlets and thermocol box for seasonal outlets. The insurance companies that have tailor-made products for the rural market have performed well. HDFC Standard LIFE topped private insurers by selling policies worth Rs 3. 5 crore in total premia. The company tied up with non-governmental organizations and offered reasonably-priced policies in the nature of group insurance covers. With large parts of rural India inaccessible to conventional advertising media — only 41 per cent rural households have access to TV — building awareness is another challenge. Fortunately, however, the rural consumer has the same likes as the urban consumer — movies and music — and for both the urban and rural consumer, the family is the key unit of identity. However, the rural consumer expressions differ from his urban counterpart. Outing for the former is confined to local fairs and festivals and TV viewing is confined to the state-owned Doordarshan. Consumption of branded products is treated as a special treat or indulgence. Hindustan Lever relies heavily on its own company-organized media. These are promotional events organized by stockiest. Godrej Consumer Products, which is trying to push its soap brands into the interior areas, uses radio to reach the local people in their language. The key dilemma for MNCs eager to tap the large and fast-growing rural market is whether they can do so without hurting the company's profit margins. Mr. Carlo Donati, Chairman and Managing-Director, Nestle, while admitting that his company's product portfolio is essentially designed for urban consumers, cautions companies from plunging headlong into the rural market as capturing rural consumers can be expensive. Any generalization† says Mr Donati, â€Å"about rural India could be wrong and one should focus on high GDP growth areas, be it urban, semi-urban or rural. † ISIC 5211 retail sales in non-specialized stores ISIC 5219 other retail sale in non-specialized stores ISIC 5220 retail sale of food, beverages and tobacco in specialized stores ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articl es ISIC 5251 retail sale via mail order houses ISIC 5252 retail sale via stalls and markets ISIC 5259 whole sale goods Supplier industries for FMCGs include 1511 meat and meat products, 1512 fish and fish products, 1513 fruit and vegetables, 1514 vegetable and animal oils and fats, 1520 dairy products, 1531 grain mill products, 1532 starches and starch products, 1533 animal feeds, 1541 bakery products, 1542 sugar, 1543 cocoa, chocolate and sugar confectionery, 1544 macaroni, noodles, couscous, 1549 other food products, 1551 spirits; ethyl alcohol, 1552 wines, 1553 malt liquors and malt, 1554 soft drinks, mineral waters, 1600 tobacco products, 2101 pulp, paper and paperboard, 2102 corrugated paper, containers, 2109 other articles of paper and paperboard, 2424 soap and detergents, cleaning preparations, perfumes. 9. 1 Impulse to go Rural 1. Large Population (_Source: NCAER). _ 2. Rising Rural Prosperity twice as many ‘lower middle income’ households in rural areas as in the urban areas. Distribution of people income-wise (Table 5. ) (Source:NCAER) against is Rs. 3,500 crores in rural India . 3. Growth in Market 4. Effectiveness of Communication 5. IT Penetration in Rural India Into rural India, the possibilities of change are becoming visible. 6. Impact of Globalization FMCG Products and Categories – In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Rural India with its traditional perception has grown over the years, not only in terms of income, but also in terms of thinking. The rural markets are growing at above two time’s faster pace than urban markets; not surprisingly, rural India accounts for 60% of the total national demand. Today, rural market occupies a larger part of our economy and it is expected to grow at least four times the existing size. Another contributing factor for rural push was growing saturation in urban markets. To be precise, rural marketing in Indian economy covers two broad sections: 1. Selling of agricultural products in the urban areas 2. Selling of manufactured products in the rural regions In present situation, our huge population is helping marketers to think new marketing strategies. 630 Billion rural populations are greater than total consuming markets of many countries like Canada, South Korea, etc. Tapping the rural market is one of the most important marketing strategies followed by various MNCs and Indian companies now-a-days. A number of companies in FMCG, consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL, Colgate, LG Electronics, Philips, BSNL, LIC, Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing, pricing, promoting, distributing rural specific products and services leading to exchange between urban and rural markets which satisfies consumer demands and also achieves org. objective. Of the two million BSNL mobile connections, 50% are in small towns / villages. Of the six lakh villages, 5. 22 lakh have a Village Public Telephone (VPT). 42 million rural households are availing banking services in comparison to 27 million urban households. Investment in formal savings instruments: 6. 6 millions households in rural and 6. 7 million in urban India. Large Population: Approximately 75% of India's population resides in around 6,38,365 villages of India spread over 32 lakh square kilometer. 41% of India's middle class resides in rural areas. Higher Purchasing Capacity: Purchasing power of rural people is on rise; Market Growth: Market is growing at a rate of 3-4% per annum. The journey of markets to the rural markets has indeed been one of surmounting one hurdle after another; these include the 4 As – Availability, Affordability, and Acceptance & Awareness – adopting themselves to the rural atmosphere marketers. So, in the context of growth aspects of the Rural markets and their adoption and application by major MNCs and Indian companies, I want to take this Project as my Research Project so that I could go in to the in-depth study of the rural markets- their future scope, challenges etc. in the context of India Rural markets are future battlegrounds' Icfai University Journal of Rural Management: â€Å"The very nature of economic activities of rural market extending the provision of quality access to financial solutions is vital for the development of people residing in rural areas†. * Khan N. A. , B uilding Competitiveness in Small-Scale and Rural Industries in India; Icfai University Journal of Rural Management: â€Å"The significance of competitiveness in the rural marketing was neglected for a long time in India, but now it is being recognized†. {draw:frame} It is interesting to note that consumers will almost always buy exactly what they put on their shopping list. If they write down flour, they are going to buy flour. What do you think will happen if they write Gold Medal Flour on their list? Getting the consumer to write your brand name on their shopping list almost guarantees they will buy your product instead of your competitors, but how do you get them to do that? The simple answer is continued brand advertising overtime. This helps cement your brand with consumers, but where do you advertise? Having your advertisements running next to the online recipes that mention your product will certainly build brand awareness. Especially since the consumer is usually looking at related recipes while they are planning their trip to the grocery store. Of course, you could even take that whole concept a step further by providing the recipes on your website where you could also provide the shopping list for that recipe complete with your products brand name. Think of the possibilities†¦Some consumers don’t write their shopping list down or maybe their printer is out of ink. What would happen if they could get that branded recipe or shopping list sent right to their cell phone by email or sms text? How about a branded iPhone application that would allow the consumer to look up the recipe and download their shopping list right in the grocery store while they are trying to decide â€Å"what’s for dinner? † The possibilities are endless once you start thinking outside the box of conventional advertising and meet the consumer right where they live. Technology is becoming more and more integrated with our lives and the consumer is using the internet and their cell phones to help them with just about everything including planning their meals and grocery shopping list. FMCG ( fast moving consumer goods ) is a great career opportunity for any professional worth his salt. The success in the sales and marketing division of any FMCG company will depend on great team work. The results are almost directly proportionate to the effort of the field personnel. As the classic saying goes in cricket the longer you stay in the middle the chances of scoring more runs is inevitable unless he is a Boycott type of batsmen. Similarly the more the field work put in by the field staff the greater the results in terms of volume in general. The flip side is that the wholesale channel of distribution is highly unpredictable. They attract customers based on the simple premise that they sell it cheaper when compared to company recommended billing price to retailer. How does the wholesale sell cheap, by the virtue of their volume purchase they manage to get better discounts, which is primarily cash discount. If they get 2 percent discount they pass on 11/2 percent to the retailer, which obviously explains the deep discount. Many a times some wholesaler go to the extent of selling even below the cost price, they discount the schemes and packing material cost, which is the precise deep discount which in whole parlance is also known as undercutting. Many company personnel are baffled by this phenomenon. {draw:frame} Merchandising: This aspect of sales promotion is ignored by most companies. But in today’s modern trade context, special sales team is deployed to ensure Merchandising on the shelves. P & G always believe in merchandising their product at prominent and eye catching level. The company used to buy the shelf space for a period of time by paying monthly rental to the shopkeeper. In this manner they established Gillette range against stiff competition from Malhotra blades. Many of the Mega Malls bargain for higher rentals from companies for hiring out their shelf space. In fact some malls collect as much as rent as possible to cover all the overheads in running the establishment. Jo dikta hai woh bikta hai seems to be the philosophy of most street smart sales team. 13. 1 Rural FMCG sales outrun towns FMCG growth (in value terms) in rural markets has far outpaced the sector's growth in urban markets during the first nine months of the current financial year. Though rural markets are growing from a smaller base, the numbers are stark. In the case of chyavanprash, the whole of urban market has shrunk, while the rural market has grown as much as eight per cent. â€Å"This is a new trend. Normally we do not see rural India dominating all categories,† said an FMCG analyst. Successive good monsoons and a corresponding growth in farm income have raised the purchasing power of rural households. This, in turn, has fuelled FMCG sales growth in rural markets. Products that have seen significant growth in rural markets include toothpaste, hair oils and shampoos. Shampoo sales in rural India, for instance, have gone up by 30. 8 per cent compared with just 11 per cent in urban areas. Kunal Motishaw, analyst, Equitymaster, pointed out, â€Å"The rural hinterland is more attractive for FMCG companies compared with tier I and II cities as penetration levels are drastically lower for numerous products, unlike urban markets which are highly saturated. † According to Dabur India CEO Sunil Duggal, while the figures may speak of value growth (because there has been no significant change in prices or the product mix in rural markets), in most cases these are also indications of a growth in volumes. HK Press, executive-director and president, Godrej Consumer Products, said as far as the company's products were concerned, the sales of soaps and hair colors had grown substantially in rural markets in the October-December quarter. 13. 2 The five rupee FMCG lure {draw:frame} The colas may have jettisoned the paanch strategy but a host of branded products are now realizing the importance of being present at the Rs 5 price point. Although brands such as Pepsodent, Maggi, Clinic Plus and Rin have been communicating, through ads, their availability at this price, the phenomenon isn't limited to any specific category: products such as pens, razors, fruit drinks and adhesive tubes too are on the bandwagon, with the price prominently displayed on their packs. A HLL spokesman says the ready availability of the five-rupee coin has been an advantage; but that isn't the only plus. The offerings mirror consumers' buying behavior: many consumers are not so concerned about grammage as much as price, he says. A relatively bigger pack, compared to the Re 1 and Rs 2 ones, also give consumers enough opportunities to try out the brand, says he, while declining to comment about the impact on volumes and margins. Some of the brands that HLL sells for Rs 5 are Pepsodent, Pond's Talc, Pond's Cold Cream, Rin, Taaza, Fair & Lovely, Clinic Plus and Lux. Mr K. Radhakrishnan, Vice-President, FoodWorld Supermarkets, sees growth in the user-base of brands that have introduced such packs. â€Å"Category penetration is the aim. Coke and Pepsi have hugely succeeded in achieving this over the past year,† though much of the gain was lost due to the pesticide issue. The consumer-base for soft drink increased from 160 million in 2002 to 240 million in 2004, a two-year period during which the Rs 5-price point remained in force. The Coca-Cola India President and CEO, Mr. Sanjiv Gupta, says: â€Å"The first half of this year has been good but growth has not been what it was in the same period last year. We continue to make money on Rs 5 pricing but now the quantum of money I make per bottle is squeezed. † And this squeeze, brought about by a two per cent cess and higher input costs, has forced cola companies to hike prices by a rupee each on 200 ml and 300 ml pack sizes. And though the colas no longer sell for Rs 5, they have played a big role in sensitizing the consumer to the price-point, says marketing professional Ms Sangita Joshi, who reckons the Rs 5 packs to play an important role in spurring impulse purchases as well as giving a brand the first-mover advantage in a competitive market. Adds Mr. R. Subramanian, Director of discount chain, Subhiksha: â€Å"The small packs will increase user base and usage occasion and can explode the market. † He makes the point that it's more likely that a customer will guzzle a soft drink three separate times when it costs Rs 5 or Rs 6 a bottle than have a single shot at 600 ml of the cola at Rs 15. According to industry observers, the price point will also help branded FMCG categories which are battling fakes from the unorganized sector. 14. Share of FMCG sector showing a receding trend in Television as well as Press over the past four years: an AdEx India Analysis  · In the year 2003, the FMCG sector had a share of 27% in total print and TV advertising contributing 24760 million out of the total advertising of 90520 million.  · Share of FMCG in total advertising (TV Press) has shrunk by 11 percentage points in the past four years  · Share of FMCG advertising in TV has declined from 57. 6% to 48. 7%, while the same for press has come down from 12. % to 7. 9% during the four year period.  · The share has decreased considerably for major categories like aerated drinks and toilet soaps. It is common knowledge that the advertising pie for press and television has shown a steady increase over the past half a decade. However, the following chart presents certain facts that wo uld be a revelation to quite a few of us. The proportion of ad spends by the FMCG sector has been consistently declining over the past four years. The contribution of FMCGs to total advertising has come down by 11 percentage points during the four-year period. {draw:frame} (Fig. 6 contribution of FMCG) (Source: Adex india) A similar trend was witnessed across both the media – Television and Press. While the contribution of FMCG advertising to total TV spends has diminished from a healthy 57. 6% in 2001 to 48. 7% in 2004 (Till May 15th), the press component of FMCG industry has shrunk from 12. 2% in 2001 to 7. 9% in 2004. {draw:frame} (Fig. 7 source: adex india) {draw:frame} (Fig. 8 source: adex india) LOne crucial point to be noted is that although the total ad spends incurred by the FMCG sector have gone up, it has still not been able to match the pace with which the total pie has grown. One important reason for this is the ever increasing ad spends by new-economy sectors like services, lectronics and automotives, a phenomenon that we would study in detail in the forthcoming special newsletters from AdEx India {draw:frame} (Fig. 9 source: adex india) Now, let us have a closer look by splitting up the various categories within the FMCG sector. The category within the FMCG sector that has pulled down the total share the most has clearly been Food and beverages. The category that used to account for a chunk of TV & press advertising at 45. 5% in 2001 now accounts for 42. 6% while â€Å"Others† mentioned in the above chart has also gone down from 6. 7% in 2001 to 4. 1% now. This category of â€Å"others† consists of such advertisers as tobacco, liquor, OTC products, etc. The â€Å"Personal care† segment was also showing a receding trend from 2001 to 2003, but it has improved during the first five months of 2004, a trend which may well not continue till year-end. {draw:frame} (Fig. 10 source: adex india) Now, let us look at one major sub-category from each of the main FMCG categories – F, Home care & Personal care. The following chart shows some of the traditional advertising heavyweights in the FMCG sector whose share has shrunk as a percentage of total spends over the past four years. The chart shown above throws up certain interesting numbers, especially in relation to aerated drinks advertising. While the popular perception would be that the cola giants have upped their spends in the recent years, the numbers suggest that their advertising has not grown as fast as some of the other advertisers. The â€Å"Oral care† segment comprising of advertisers like toothbrush, toothpaste, mouthwash, etc has also declined considerably from a proportion of 7. 6% in 2001 to 6. 1% in 2004 (up to May). Similarly, Toilet soaps and face wash advertisers also been contributing progressively lesser to the total advertising in recent times, with the proportion going down to a level of 7. 8% in 2003 as compared to 10% in 2001. Finally, to reiterate the main point, it is possible that total spends for a certain category might have gone up over the four year period. But a decreasing share in spite of increasing spends reflects the fact that the category hasn’t grown as fast as some of the other heavy-spending categories. The forthcoming special newsletter from AdEx India would attempt to throw some light on some of these booming categories. 15. Company experiences in Going Rural According to a study by the National Council for Applied Economic Research 16. Rural Vs Urban Consumers – Challenges Conclusion After analyzing the various data I have reached to a conclusion that HUL’s products are most known and popular brand in context of home FMCG products in rural market followed by Dabur, ITC and P. Because of huge product line, cheaper cost and brand loyalty, good publicity and advertisement, the rural consumers generally prefers the products of HUL in all segments. Except it, people prefer for good quality and comparatively low price of products. Recommendation The rural market is very large compared to urban market as well it is more challenging market. The consumer wants those products which are long lasting, good, easy to use and cheaper. The income level of rural consumer is not as high as income level of urban consumer’s that’s why they want low priced products. So, we can say that that’s the reason why sell of sachet is more in rural area in all segments. Its necessary for all major FMCG companies to provide those products which are easy to available and affordable to consumers. It is right that the profit margin is very low in FMCG products, but at the same time market size is quite larger in the rural area. The companies can reduce their prices by cutting down the cost on packing. Application of 4A* is also a major task for all the big players in this segment. 19. Bibliography For my Report on â€Å"Growth of FMCG products in rural market† I have referred to the following sites – Websites (Search engines) www. assocham. org www. equitymaster. com www. exchange4media. com www. wikipedia. com www. business-standard. com www. thehindustanbusinessline. com www. economictimes. com www. google. com www. marketerstoday. com www. ncaer. com www. statisticaloutlineofindia. com 20. Declaration I, hereby declare that the Report titled â€Å"Growth of FMCG products in Rural market† is original to the best of my knowledge & has not been published elsewhere. This is for the purpose of partial fulfillment of Dehradun University for the award of degree of the Master of Business Administration. (Vrushali Awachar) En. No. 09BS0000502 1st Semester IBS, Nagpur 21. Annexure Rural and Urban potential (table 1. Rural and urban population) (Source: Statistical Outline of India (2001-2002) NCAER {draw:frame} (Fig. 2 Labor cost comparison) (Source: www. equitymaster. com) THE TOP 10 COMPANIES IN FMCG SECTOR (table 3: top 10 co. ’s) Source: Naukrihub. com (Table 4 % Distribution) (Source : NCAER). Distribution of people income-wise (Table 5. ) (Source:NCAER) Contribution to press and ad {draw:frame} Contribution to total ad {draw:frame} {draw:frame}